Finally, I found the first image of the car with the Petrobras company´s trademark in the movie mega blockbuster "Speed Racer." This is what advertisers used to call product placement, something like a merchandising more elaborate, as the Brazilian state plans other projects in the marketing wave movie.
The partnership with Warner Brothers is an action unprecedented in Brazil, where a Brazilian company puts its brand on a global means of coverage, such as cinema. The idea of Petrobras company is internationalize the brand and promote the Bio-fuel combined with high technology and vision of the future, since Brazil has gained prominence as a leader in the production of sustainable energy, as an option to oil. The film evokes the passion for the speed and motor sports, and this, the company already knows well being present in Brazil and the world with the Formula 1. For fans of the classic Japanese cartoon, the version for the cinema will take the direction of the same producers of Matrix and is expected to get in May here.
The partnership with Warner Brothers is an action unprecedented in Brazil, where a Brazilian company puts its brand on a global means of coverage, such as cinema. The idea of Petrobras company is internationalize the brand and promote the Bio-fuel combined with high technology and vision of the future, since Brazil has gained prominence as a leader in the production of sustainable energy, as an option to oil. The film evokes the passion for the speed and motor sports, and this, the company already knows well being present in Brazil and the world with the Formula 1. For fans of the classic Japanese cartoon, the version for the cinema will take the direction of the same producers of Matrix and is expected to get in May here.
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